New Zealand Diploma in Business (Level 5), Marketing and Sales Strand

Summary

The focus on marketing and sales within the New Zealand Diploma in Business (Level 5) will ensure you are equipped to provide insight into brand management, product design and influencers of buyer behaviour. This will allow you to advise, plan and execute marketing and sales strategies that will anticipate and enrich the customer experience.

This diploma is also the first year of the Toi Ohomai Bachelor of Applied Management (Business Management) or the University of Waikato Bachelor of Business or Bachelor of Business Management (Hons). Once you have completed the Diploma in Business, you can pathway straight into the second year of any of these degrees.

Compulsory topics for all specialties are:

• Organisations in a New Zealand Context
• Business Fundamentals
• Business Environments
• Change Management

Marketing and sales topics:

• Marketing Principles
• Relationship Marketing
• Introduction to Digital Marketing
• Marketing Communications

Upon successfully completing the requirements you'll receive the award of:

• New Zealand Diploma in Business (Marketing and Sales) (Level 5)