Master of Applied Business

Summary

In today’s, dynamic business environment, organisations are faced with unprecedented challenges and new opportunities. To stay competitive, they need a contemporary workforce that can navigate change and disruption with agility and resilience. Unitec's Master of Applied Business equips graduates with advanced knowledge and contemporary skills in their chosen area of specialisation. When you graduate, you’ll be ready to take on leadership and management positions in local and international markets. The Master of Applied Business (MAB) is an 18-month, 180-credit programme studied over 3 semesters with a focus on real-world learning informed by contemporary business research. Choose one of five specialisations - all areas of high demand for employment: Business Analytics When leveraged effectively, business analytics can solve business problems, predict market trends, and increase efficiency, productivity, and revenue. In addition to the compulsory core courses, elective courses and research project, students will complete the following: Specialisation courses for Business Analytics: ​Download a copy of the Business Analytics study plan . Digital Marketing Marketing has always been about connecting with your audience at the right time and place. In today’s business world, that place mostly is online. In addition to the compulsory core courses, elective courses and research project, students will complete the following: Specialisation courses for Digital Marketing: Additional Industry Certifications: Download a copy of the Digital Marketing study plan . Leadership Leadership may not be a one-size-fits-all, but the fundamentals remain the same. Strong business leadership drives organisational performance by creating an environment that inspires employees to do their best. In addition to the compulsory core courses, elective courses and research project, students will complete the following: Specialisation courses for Leadership : Download a copy of the Leadership study plan . Supply Chain & Logistics Supply chain and logistics management is critical to business performance and customer satisfaction. You'll apply theoretical principles and analytical techniques to optimise supply chain operations, including procurement strategies, logistics, and warehouse management. Real-world business problems will help you gain practical experience in improving supply chain performance. In addition to the compulsory core courses, elective courses and research project, students will complete the following: Specialisation courses for Supply Chain & Logistics: ​Download a copy of the Supply Chain & Logistics study plan . Advanced HR Effective HR management helps bridge the gap between employee performance and an organisation’s strategic objectives. This specialisation focuses on how to implement modern HR practices, enhancing employee experiences and driving organisational success. In addition to the compulsory core courses, elective courses and research project, students will complete the following: Specialisation courses for Advanced HR: Download a copy of the Advanced HR study plan .