Institute of Technology or Polytechnic
Unitec Institute of TechnologyThis course is available
On-Campus
Level of Study
Master's Degree
Now, more than ever, organisations are faced with unprecedented challenges and new opportunities. If businesses are to remain profitable and at the top of their game, they need a contemporary workforce that can negotiate change and disruption with agility and resilience.
This Master's programme has been designed to enable recent business graduates (or those with relevant work experience) to gain highly specialised knowledge and contemporary skills in their chosen area of specialisation.
When you graduate, you'll be ready to enter the local and international workforce in a wide range of leadership and management positions, or further your existing career as a capable and responsible business professional.
HighlightsThe Master of Applied Business (MAB) is an 18-month, 180-credit programme studied over 3 semesters with a focus on real-world learning informed by contemporary business research.
The programme is made up of:
The elective courses give you a chance to develop advanced knowledge and skills in a different area of interest that will complement your studies.
SpecialisationsOur specialisations reflect current industry practice and areas of high demand for employment and include:
Business AnalyticsWhen leveraged effectively, business analytics can be used to solve business problems, predict market trends, and increase efficiency, productivity, and revenue. In this specialisation, you'll be introduced to the fundamental principles of data science and the techniques and tools of managing and using data in decision-making. You'll gain an in-depth understanding of concepts, procedures and computing techniques for enterprise data mining with applications to different industries and explore storytelling in data analytics for improving organisational outcomes.
Compulsory Core and Specialisation courses for this Specialisation are as below. Electives can be selected from any of the Level 8 courses offered in the Master of Applied Business.
Marketing has always been about connecting with your audience at the right time and in the right place. In today's business world, that place is online. In this specialisation, you'll gain practical experience in developing inbound marketing and online advertising campaigns for an organisation. You'll also learn how to use and analyse web data to optimise digital marketing tactics and support organisational decision-making.
Additional industry certifications you ma...
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