Master of Applied Business

Summary

Now, more than ever, organisations are faced with unprecedented challenges and new opportunities. If businesses are to remain profitable and at the top of their game, they need a contemporary workforce that can negotiate change and disruption with agility and resilience.

This Master's programme has been designed to enable recent business graduates (or those with relevant work experience) to gain highly specialised knowledge and contemporary skills in their chosen area of specialisation.

When you graduate, you'll be ready to enter the local and international workforce in a wide range of leadership and management positions, or further your existing career as a capable and responsible business professional.

Highlights

• Acquire and update your business capabilities. No prior experience in business is required.
• Applied learning. Utilise case studies and projects to apply theory and skills to real-world situations.
• Blended course delivery. Learn in a variety of different ways from facilitated workshops and interactive lectures to online learning, presentations and discussions, and self-directed learning.
• Boost your earning potential. New skills and technical knowledge will allow you to move up the ranks within an organisation.
• Do an internship (elective course). Undertake a workplace project relevant to your specialisation.
• Flexible timetable. Week evening and weekend classes with online delivery options to support your learning.
• Industry connections. Benefit from applied learning and collaborate with industry stakeholders in addition to the necessary theoretical learning.
• Progress your knowledge and skills. Develop the business acumen and strategic skills you need to perform well at the highest levels within an organisation.
• Research project. Undertake research in an area of business that interests you. Research supervisors are highly qualified staff with strong links to the business community.
• Small classes. Facilitated by expert lecturers with strong industry connections and experience.

Programme structure

The Master of Applied Business (MAB) is an 18-month, 180-credit programme studied over 3 semesters with a focus on real-world learning informed by contemporary business research.

The programme is made up of:

• 4 core compulsory courses at Level 8.
• 3 specialisation courses at Level 8.
• 2 elective courses at Level 8.
• a 45-credit research project at Level 9.

The elective courses give you a chance to develop advanced knowledge and skills in a different area of interest that will complement your studies.

Specialisations

Our specialisations reflect current industry practice and areas of high demand for employment and include:

Business Analytics

When leveraged effectively, business analytics can be used to solve business problems, predict market trends, and increase efficiency, productivity, and revenue. In this specialisation, you'll be introduced to the fundamental principles of data science and the techniques and tools of managing and using data in decision-making. You'll gain an in-depth understanding of concepts, procedures and computing techniques for enterprise data mining with applications to different industries and explore storytelling in data analytics for improving organisational outcomes.

Compulsory Core and Specialisation courses for this Specialisation are as below. Electives can be selected from any of the Level 8 courses offered in the Master of Applied Business.

• Strategic IQ (Compulsory).
• Design thinking for business (Compulsory).
• Business Research methods (Compulsory).
• Digital Transformation (Compulsory).
• Data Analytics (Specialisation).
• Adaptive Business Intelligence (Specialisation).
• Analytics Storytelling (Specialisation).
• Elective 1.
• Elective 2.
• Industry Research Project.

Digital Marketing

Marketing has always been about connecting with your audience at the right time and in the right place. In today's business world, that place is online. In this specialisation, you'll gain practical experience in developing inbound marketing and online advertising campaigns for an organisation. You'll also learn how to use and analyse web data to optimise digital marketing tactics and support organisational decision-making.

Additional industry certifications you ma...